Alcohol
Rules for alcohol marcoms are stringent, especially relating to minors, misuse of alcohol, and sexual aspects. There are also considerable restrictions in the use of media in most European countries. All the marcoms rules from all the recognised legislators and regulators across all media are set out for each of the selected countries, to a consistent template so that you can see any differences. We have also included guidance, which many producers will expect to be observed, from the key alcohol trade associations. A one-page summary fact sheet for Alcohol regulations across Europe can be found here.
Please select a country from the list
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Poland
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Alcohol marcoms rules in Poland
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Belgium
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Alcohol marcoms rules in Belgium
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A. Content Rules
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Poland
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1. Misuse
• Show alcohol being handled or served irresponsibly
• Lorem ipsum dolor sit amet, consectetur adipiscing elit
• Lorem ipsum dolor sit amet, consectetur adipiscing elit
2. Dangerous activities
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3. Alcohol content
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4. Medical and nutritional aspects
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor egestas
5. Performance
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6. Minors
• Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor
• Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor
7. Social success and role
• Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet
8. Sexual aspects
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet
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9. Drinking at work
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet
• Lorem ipsum dolor sit amet, consectetur adipiscing elit
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Belgium
Integer turpis tortor, adipiscing eget erat quis, varius tempus nulla. Morbi sodales leo id nisi tristique, at accumsan orci lacinia:
1. Misuse
• Show alcohol being handled or served irresponsibly
• Lorem ipsum dolor sit amet, consectetur adipiscing elit
• Lorem ipsum dolor sit amet, consectetur adipiscing elit
2. Dangerous activities
• Lorem ipsum dolor sit amet, adipiscing elit
• Lorem ipsum dolor sit amet, consectetur adipiscing elit
3. Alcohol content
• Lorem ipsum dolor sit amet, consectetur adipiscing elit
• Lorem ipsum dolor sit amet, consectetur adipiscing elit
• Lorem ipsum dolor sit amet, consectetur adipiscing elit elit
4. Medical and nutritional aspects
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor egestas
5. Performance
• Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ut urna ac neque pharetra sodales
• Lorem ipsum dolor sit amet, consectetur adipiscing elit
6. Minors
• Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor
• Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor
7. Social success and role
• Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet
8. Sexual aspects
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet
• Lorem ipsum dolor sit amet, consectetur adipiscing elit
9. Drinking at work
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet
• Lorem ipsum dolor sit amet, consectetur adipiscing elit
B. Channel / Targeting Rules
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Poland
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Integer turpis tortor, adipiscing eget erat quis, varius tempus nulla. Morbi sodales leo id nisi tristique, at accumsan orci lacinia. Aliquam vel pulvinar quam. Etiam eu ipsum arcu.
1. Television
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Product placement
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor egestas. Vivamus elit leo
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Sponsorship
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor egestas. Vivamus elit leo
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2. Radio
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3. Cinema
• Lorem ipsum dolor sit amet, adipiscing elit
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor egestas. Vivamus elit leo
4. Press/magazines
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5. Outdoor
• Nulla porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor egestas. Vivamus elit leo
• Lorem ipsum dolor sit amet, adipiscing elit
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6. Online/digital marketing
• Tristique sem, porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor. Vivamus elit leo
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor egestas. Vivamus elit leo
7. Event sponsorship
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Belgium
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec at tempor.
Integer turpis tortor, adipiscing eget erat quis, varius tempus nulla. Morbi sodales leo id nisi tristique, at accumsan orci lacinia. Aliquam vel pulvinar quam. Etiam eu ipsum arcu.
1. Television
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• Ipsum dolor sit amet, adipiscing elit adipiscing elit
Product placement
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor egestas. Vivamus elit leo
• Lorem ipsum dolor sit amet, adipiscing elit
Sponsorship
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor egestas. Vivamus elit leo
• Lorem ipsum dolor sit amet, adipiscing elit
2. Radio
• Lorem ipsum dolor sit amet dolor sit amet, adipiscing elit
• Lorem ipsum dolor sit amet, adipiscing elit
3. Cinema
• Lorem ipsum dolor sit amet, adipiscing elit
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor egestas. Vivamus elit leo
4. Press/magazines
• Lorem ipsum dolor sit amet, adipiscing elit
5. Outdoor
• Nulla porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor egestas. Vivamus elit leo
• Lorem ipsum dolor sit amet, adipiscing elit
• Lorem ipsum dolor sit amet, adipiscing elit
6. Online/digital marketing
• Tristique sem, porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor. Vivamus elit leo
• Nulla euismod tristique sem, porta fringilla turpis porttitor sit amet. Quisque posuere blandit tempus. Sed a eleifend tellus. Fusce consectetur porttitor egestas. Vivamus elit leo
7. Event sponsorship
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• Lorem ipsum dolor sit amet, adipiscing elit
C. Sales Promotions
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Poland
Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
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Belgium
Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
D. Industry Guidelines
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Poland
Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.:
2010 – Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2012 – Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2013 – Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2013 – Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
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Belgium
Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.:
2010 – Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2012 – Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2013 – Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2013 – Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
E. Pre-Clearance and Copy Advice
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Poland
Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue. Contact http://www.copyadvice.org.uk/ .
Donec eget metus nisl, sed sagittis velit.http://www.ad-advice.org
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Belgium
Maecenas fringilla diam nec erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue. Contact http://www.copyadvice.org.uk/ .
Donec eget metus nisl, sed sagittis velit.http://www.ad-advice.org
F. Links
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Poland
STATUTORY LEGISLATION
2011 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2012 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2013 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2013 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
INDUSTRY GUIDELINES
2011 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2012 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2013 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2013 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
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Belgium
STATUTORY LEGISLATION
2011 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2012 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2013 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2013 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
INDUSTRY GUIDELINES
2011 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2012 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2013 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.
2013 – Maecenas fringilla diam nec
Erat congue in elementum odio ultricies. Nullam porttitor adipiscing magna, at rhoncus elit pellentesque auctor. Nunc quis neque rutrum tellus ornare tristique. Donec eget metus nisl, sed sagittis velit. Donec ac elit augue, id cursus lectus.