Marcoms rules from around the world.
This website was created because managers of international brands need it. Communications for major brands are frequently and increasingly developed from a single point to run across several countries in a region, and it's not unusual for global ideas to be developed from one creative source for adaptation country by country.
Some categories (Alcohol, Food, Cars, Financial Services, Pharmaceuticals etc.) are especially regulation-sensitive, and the rules not only differ by market, but also are frequently inaccessible to the creators of the campaign.
If, for example, you’re developing a drinks campaign out of London, the niceties of the communications rules in a market as close and as key as Germany currently require either the attentions of a lawyer, or requests to a busy network office, or an extensive search and translation process. Yet individual country rules can compromise an international campaign severely, and certainly delay or complicate the campaign’s development and placement.
That situation is far from ideal.
So we have sourced, translated and assembled the rules that affect marketing communications in ten categories and twenty-eight countries, as below:
|Sectors or Issues||Europe||Asia||Latin America|
|Cosmetics / Personal Care||Netherlands||Korea||North America|
|HFSS Foods||Sweden||Thailand||South Africa|
For the categories and countries above, you will soon find on this site:
This stuff, dry as it is, will change your life.
You can try a demo version of the site by selecting the Categories tab from the main menu.